In today’s hyper-competitive business landscape, strategic planning is a core element of every successful company. The vitality of a well-articulated, robust strategy cannot be overemphasised. While internal strategy teams have a profound understanding of the organisation, there is a significant advantage to regularly engaging external strategy adviser. This article delineates ten reasons why businesses should adopt this practice and provides evidence to illustrate that companies with simple, clearly formulated strategies tend to be more profitable.

Strategy adviser

Strategy Adviser: New Perspective

a strategy adviser can serve as a catalyst for transformative change within a business, offering a fresh perspective that is often unencumbered by internal politics or preconceived notions. They bring to the table a wealth of experience from diverse industries and business models, which can be invaluable in identifying untapped opportunities or overlooked risks. This external viewpoint can be particularly beneficial for companies that have become too inward-focused or are struggling to innovate. The adviser can challenge existing assumptions, question the status quo, and provide data-driven insights that can lead to more effective decision-making. Their role is not just to affirm what the business is already doing but to provide a critical analysis that can drive the business forward.

Moreover, a strategy adviser can act as a sounding board for senior management, offering a confidential environment to discuss sensitive issues or explore new ideas. They can help in setting clear objectives, developing key performance indicators (KPIs), and creating actionable plans to achieve them. Their expertise often extends beyond mere planning to include implementation support, ensuring that the strategy doesn’t just remain on paper but is effectively executed. This can involve anything from organisational restructuring to the adoption of new technologies. By providing a structured approach to strategic planning and execution, a strategy adviser can significantly accelerate a company’s growth trajectory while mitigating potential pitfalls.

Strategy Adviser brings Specialised Expertise

A strategy adviser often brings a level of specialised expertise that is hard to match with in-house resources, especially for small to medium-sized enterprises that may not have the budget for a full-time, specialised team. This expertise can span various domains, such as market research, competitive analysis, financial modelling, or digital transformation. The adviser’s deep knowledge in these areas can fast-track the strategic planning process, providing insights that would otherwise require significant time and resources to acquire. Their proficiency in using specialised tools and methodologies can also add rigour to the planning process, ensuring that decisions are made based on robust data and thorough analysis rather than gut feeling or anecdotal evidence.

Furthermore, the specialised expertise of a strategy adviser can be particularly beneficial when a business is venturing into new markets or considering mergers and acquisitions. In such scenarios, the stakes are high, and the margin for error is slim. An adviser can conduct due diligence, assess market conditions, evaluate potential partners, and provide a detailed risk assessment. They can also offer tactical advice on negotiation strategies and deal structuring, ensuring that the business not only enters new ventures with eyes wide open but also maximises the value derived from these opportunities. In essence, the adviser acts as a force multiplier, enabling the business to make more informed, strategic decisions that can significantly impact its long-term success.

Strategy Adviser Can Help with Benchmarking

Benchmarking is a critical exercise for any business aiming to maintain a competitive edge, and a strategy adviser can provide invaluable assistance in this regard. They can help identify the most relevant key performance indicators (KPIs) to measure against industry standards or competitors, ensuring that the business focuses on metrics that genuinely matter. The adviser can also source and analyse data from a variety of channels, be it market reports, customer surveys, or financial statements, to provide a comprehensive view of where the business stands in comparison to its peers. This data-driven approach allows for an objective assessment of the company’s strengths and weaknesses, thereby facilitating targeted improvements. With the adviser’s expertise, the business can set realistic yet ambitious goals, grounded in empirical evidence rather than mere aspiration.

Moreover, a strategy adviser can offer a nuanced understanding of what the benchmarking data actually means for the business. It’s one thing to know where you stand in relation to competitors; it’s another to understand the strategic implications of that positioning. For instance, if the business lags in customer satisfaction but excels in operational efficiency, what does that say about its market positioning and long-term sustainability? The adviser can help interpret these metrics in the context of the company’s overall strategy, providing actionable insights that go beyond mere numbers. They can also recommend specific initiatives or changes to existing processes that can help the business close performance gaps and even surpass industry benchmarks. In doing so, the strategy adviser transforms benchmarking from a passive exercise into an active strategy for continuous improvement.

Access to Latest Research and Data

A strategy adviser can serve as a conduit to this invaluable information, often having access to premium databases, industry reports, and academic research that may be beyond the reach of an individual business. Their role involves not just data collection but also interpretation, ensuring that the insights gleaned are directly applicable to the business’s specific challenges and opportunities. By leveraging the most current data, businesses can make informed decisions that are in tune with market trends, consumer behaviour, and emerging technologies. This is particularly vital for sectors that are subject to frequent regulatory changes or fast-paced technological advancements, where outdated information can lead to missed opportunities or even compliance risks.

Furthermore, a strategy adviser can synthesise complex data into actionable insights, providing a clear roadmap for strategic decision-making. It’s not uncommon for businesses to suffer from information overload, with heaps of data but little understanding of what it all means. An adviser can cut through the noise, identifying key patterns and trends that have a direct impact on the business. They can also conduct scenario planning based on this data, helping the business prepare for various future outcomes. Whether it’s identifying new market segments, assessing the viability of a new product launch, or evaluating the impact of global events on supply chains, the adviser’s expertise in data analysis can be a game-changer. In essence, they enable the business to move from reactive decision-making to a proactive strategy, all backed by the latest research and data.


One of the key areas where an adviser adds value is in resource allocation—ensuring that both capital and operational expenditures are aligned with strategic objectives. Through a meticulous analysis of the business’s financials, market positioning, and growth potential, the adviser can identify areas where costs can be trimmed without compromising on quality or customer satisfaction. They can also pinpoint investments that are likely to yield the highest returns, thereby optimising the use of available resources. This level of financial scrutiny can uncover hidden inefficiencies that, once addressed, can lead to significant cost savings and even revenue generation.

Moreover, a strategy adviser can help the business avoid costly mistakes. Whether it’s entering a new market, launching a product, or undergoing a merger or acquisition, these are high-stakes decisions that come with both opportunities and risks. An adviser can conduct a rigorous risk assessment, providing a clear-eyed view of potential pitfalls and how to mitigate them. They can also offer insights into best practices and cost-effective approaches gleaned from other industries or markets, which can be adapted to fit the business’s unique needs. In this way, the adviser acts as a safeguard against poor decision-making, helping the business steer clear of initiatives that are likely to be financially draining. The cost of hiring a strategy adviser is often outweighed by the long-term benefits of improved efficiency, risk mitigation, and strategic alignment.

Skill Development

The engagement of a strategy adviser can have a lasting impact on the skill set of your internal team, essentially serving as a form of on-the-job training for key personnel. Advisers often bring with them a toolkit of methodologies, frameworks, and best practices that can be transferred to your team during the consultancy period. Whether it’s mastering the intricacies of SWOT analysis, learning how to conduct a comprehensive market research study, or understanding the nuances of financial modelling, these skills can be invaluable for future strategic initiatives. The adviser can also facilitate workshops or training sessions, tailored to the specific needs and challenges of the business, thereby elevating the overall competency level within the organisation. This skill transfer ensures that the benefits of the adviser’s engagement extend beyond the immediate project, contributing to long-term organisational effectiveness.

Furthermore, a strategy adviser can help identify skill gaps within the organisation that may need to be addressed for successful strategy implementation. For instance, if a new digital transformation strategy is being considered, the adviser may point out the need for upskilling in areas like data analytics, cybersecurity, or software development. This can guide talent acquisition strategies or internal training programmes, ensuring that the business has the requisite skills to execute its strategic plans effectively. In some cases, the adviser may even recommend partnerships with educational institutions or specialised training providers to facilitate this upskilling. By aligning skill development with strategic objectives, the adviser helps the business build a workforce that is not just competent but also well-equipped to drive future growth.

Change Management

Change management is often a complex and emotionally charged process, fraught with resistance at various organisational levels. A strategy adviser can serve as an impartial facilitator in this context, helping to navigate the intricacies of organisational change with a level of detachment that internal stakeholders may find challenging to maintain. They can develop a structured change management plan that outlines the steps needed to transition from the current state to the desired future state, complete with timelines, responsibilities, and key performance indicators (KPIs). The adviser can also identify potential areas of resistance and recommend strategies to overcome them, whether through targeted communication, stakeholder engagement, or incentives. Their expertise in change management methodologies, such as Kotter’s 8-Step Process or the ADKAR model, can provide a proven framework for managing the change effectively, thereby increasing the likelihood of its success.

Moreover, a strategy adviser can act as a change champion, rallying support for the initiative among senior management and key stakeholders. Their external perspective often lends additional credibility to the change effort, especially when they can cite successful case studies or data that supports the proposed changes. They can also provide ongoing support throughout the implementation phase, monitoring progress against the established KPIs and making adjustments to the plan as needed. This iterative approach ensures that the change process is responsive to real-world challenges and opportunities, rather than being a rigid plan that falls apart at the first sign of difficulty. By providing both the framework and the ongoing support for managing change, a strategy adviser can significantly reduce the risks associated with transformational initiatives, ensuring that the business is better positioned to achieve its strategic objectives.

Risk Management

A strategy adviser plays a pivotal role in risk management by identifying, assessing, and prioritising risks that could potentially impact the business. They bring a systematic approach to risk analysis, often employing frameworks like SWOT (Strengths, Weaknesses, Opportunities, Threats) or PESTLE (Political, Economic, Social, Technological, Legal, Environmental) to evaluate both internal and external factors. Their expertise allows them to not only pinpoint obvious risks but also uncover hidden vulnerabilities that may not be immediately apparent. The adviser can develop mitigation strategies, ranging from contingency plans to diversification tactics, thereby enabling the business to navigate uncertainties with greater confidence.

Moreover, a strategy adviser can help instil a culture of risk-aware decision-making within the organisation. By incorporating risk assessment into the strategic planning process, they ensure that risk considerations are not an afterthought but an integral part of business decisions. This can involve training key personnel in risk assessment techniques, developing risk metrics that align with the company’s strategic objectives, or even recommending technological solutions that can automate certain aspects of risk management. The adviser’s role extends beyond mere identification and mitigation to include monitoring and reporting, thereby providing a holistic approach to managing business risks. In essence, they equip the business with the tools and mindset needed to turn risk management from a defensive tactic into a strategic asset, enhancing both resilience and competitiveness.

Time Efficiency

Time is a finite resource in business, and inefficiencies can quickly erode competitive advantage. A strategy adviser can significantly enhance time efficiency by streamlining decision-making processes and eliminating bottlenecks. They can conduct a thorough analysis of existing workflows, identify areas of redundancy or delay, and recommend optimisations. Whether it’s through the implementation of agile methodologies, the adoption of time-saving technologies, or the reorganisation of team structures, the adviser can provide actionable insights that lead to quicker, more effective decision-making. This is particularly beneficial for businesses undergoing rapid growth or facing significant market changes, where the ability to adapt quickly can be a make-or-break factor.

Moreover, a strategy adviser can help set up robust project management frameworks to ensure your team completes tasks on time and within budget. By defining clear objectives, milestones, and key performance indicators (KPIs), they can create a roadmap that keeps everyone aligned and focused on the end goal. This level of organisation can significantly reduce the time spent on meetings, emails, and other forms of coordination, freeing up resources for more value-added activities. The adviser can also provide training on time management techniques, such as the Eisenhower Matrix or the Pomodoro Technique, to help individual team members make the most of their workday. In essence, the strategy adviser acts as a catalyst for time efficiency, enabling the business to achieve more with less, thereby enhancing its competitive positioning in the market.

Validation of Strategy

An external adviser can offer an objective evaluation of your current strategy, providing validation or suggesting improvements.

However, the value of strategic advising is not merely about hiring external assistance. Companies’ strategies must be simple and clearly articulated to be effective and drive profitability. Evidence supporting this claim emerges from a survey conducted by the Harvard Business Review in 2021, which included over 500 global corporations.

The study showed a positive correlation between clarity of strategy and profitability. Firms with clear, concise, and easily understood strategic goals reported a 35% higher net profit margin on average than those with complex or vague strategic goals. Clear strategies enhance internal alignment, ensure everyone is working towards the same objectives, and facilitate decision-making, all of which drive operational efficiency and profitability.

In conclusion, regular engagement with external strategy advisers offers numerous benefits and can catalyse a company’s success. However, the essence of strategic planning is not just about hiring the best consultants; it lies in formulating a simple, clear, and cogent strategy that guides the entire organisation. When these two practices converge, companies can outmanoeuvre their competition, boost profitability, and secure long-term success.